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As a CD on Audi social we created some weird and wacky stuff. Highlights included trolling fans that asked us to ‘send nudes’, traveling to Transylvania for Halloween, creating the first Instagram puzzle, and transforming car pics into fine art. We also used a pumpkin to shoot a luxury vehicle.
The result of all of this wackiness - we increased Audi’s Instagram following from 1.2M to over 9M.